About
I’m a design leader who strives to create frictionless user experiences that elevate brands.
My work history includes product design for entertainment, finance, and insurance; including design for Saas solutions, B2B & B2C responsive web products, and mobile apps. I’m passionate about pushing products to the next level through a design process that includes data-backed user research, rapid iteration, and visually stunning user-focused UI.
Years of experience as a designer, art director, and creative director have helped me understand the problems that prevent creative solutions from achieving business objectives. I have a strong belief that approaching creative deliverables with a UX focus can help bridge those gaps and produce work.
My Process
I could talk about the numerous prototyping tools I’ve used, or different workshop exercises I’ve done, but ultimately, the specific steps I take on any project always depend on the project goals, resources, and the team I’m working with. But on a higher level, I approach my work in a pragmatic and straight-forward way, with consideration for the context of how a product is used and made.
I focus on defining the problem being addressed from multiple perspectives, understanding user needs and internal needs through quantitative and qualitative research, and establishing a framework for creating and evaluating solutions in the short and long-term. My process also involves lots of collaboration and synthesizing information, and helping to establish business goals that are in line with user goals.
Past Work
- Re-designed a new account experience for e-commerce customers
- Led research efforts and taught a team different quantiative and qualitative ways to get feedback from users
- Conducted user research and gave design feedback on multiple tools used by cancer researchers
- Worked on the visual design, UI, and interaction design for a new gift checkout experience
- Designed a new MVP tool for managing pricing data across nationwide stores
- Designed new features for a CMS to accommodate print production
- Gave guidance to my product team on how to use and contribute to our company design system
- Worked with an analytics team to measure user behavioral patterns for a gift recommendation tool
- Developed protoypes for testing new functionality for finding order information
- Created testing plans and evaluation frameworks for the launch of a new re-design
- Conducted research across the U.S. to guide design and content strategy for a mortgage education site
Favorite Books
Inspired, Marty Cagan
User Friendly, Cliff Kuang
Org Design for Design Orgs, Merholz & Skinner
Lean UX, Jeff Gothelf & Josh Seiden
This is Service Design, Stickdorn, Hormess, Lawrence, and Schneider
Subliminal: How Your Unconscious Mind Rules Your Behavior, Leonard Mlodinow