Overview
The goals & objectives of this project were to give the Golden Globes a digital presence and to widen the active audience to include the 18-34 year old demographic. We worked strategically with the Hollywood Foreign Press journalists to create original, premium content in the form of exclusive videos, articles, and photos. All this content is well-organized in a daily destination website we call The Dailies.
The new, revamped website has been so effective in reaching it’s target audience, that the HFPA was compelled to further their reach and messaging with an App for mobile devices. With the Globes Fan Awards app users can test their Hollywood knowledge, give opinions on Who Wore it Best, View Exclusive Red Carpet Galleries, and much more, including a chance to Win a Trip for Two to walk the red carpet and party with the stars at the 2015 Golden Globe Awards!
Problem Statement
How might we create a daily destination site that appeals to a millennial audience?
Methods and Approach
Conducted user interviews, created personas, task and user flows, information architecture, wireframing, prototyping, usability testing, and visual design.
My Role
Overall UX direction, branding/art direction, information architecture, visual design, product management.
Result
Over 1 million site views per month.