Overview
A limitation in Farmers product offerings is the fact that not all products are able to be purchased online. The Digital Purchase Journey product is the answer to this problem. Initiated by an agent, the process enables customers to seamlessly complete the purchase process online by submitting automatic payment, e-signing documents, and setting up an online account in a quick and transparent flow.
Problem Statement
How might create an end-to-end purchase journey that allows users to set up payment, sign documents, and create an account?
Methods and Approach
User interviews, agent interviews, created personas, task and user flows, wireframing, prototyping, usability testing, and visual design.
My Role
Design lead, user flows, information architecture, some visual design.
Interactive Prototype