Overview
Demand Media was looking to rebrand several of their properties, including DemandMedia.com, eHow.com, and TypeF.com. I was the design lead for this rebranding and redesign effort.
Problem Statement
How might we redesign our digital properties to generate more engagement and increase our advertising revenue?
Methods and Approach
Conducted heuristic review, research, information architecture, task and user flows, wireframing, prototyping, user testing, and visual design.
My Role
Design lead, research, branding, and visual design.
Result
Top 20 Comscore.